Opportunities and rewards available for those seeking to run an online business seem to be greater than ever, and increasingly you really wont need masses of technical knowledge to achieve financial gains. A content marketing businesses can provide a flexible career that pays well. Getting started, you just need to take the time to invest some energy into building your brand.
In an era of the diminishing high street everyone, it seems, is upping their business model to move towards the online market, a move which also sees everyone seeking to achieve that extra special, high-quality content and multichannel formats. As such, the online space is bursting with content marketing professionals wanting to cash in on their newfound skills. Those who are in circumstances where they can spend time developing this knowledge can really reap the rewards. These simple ideas could help you profit from the current market:
Develop a blog
As well as giving an opportunity to earn online, creating a blog is a fantastic way to feed content to your other media channels, and giving you the opportunity to action your knowledge whilst building online relationships. Regularly updating your blog will enable and encourage you to keep up-to-date with key issues and trends within your market. Create interesting content that people will want to share, be it funny, powerful, interesting, or newsworthy. Always ensure that your content is your own and try not to lecture the reader making sure to include the human element within your writing.
Don’t set out to simply produce the shortest and to the point post you can – aim for around 1000 words. This will help to improve your search rank and value. Maybe invite other team members to guest blog occasionally to give your message a fresh insight and feel.
Establish a Firm Social Media Presence
Build your online presence and reputation – you will find that those at the top of their game acquire and maintain the largest online following. An active network of social media
channels such as Facebook or Twitter can increase potential lead generation opportunities, or simply assist in finding new ways to connect with your market. Wherever possible aim for a real audience. Don’t just buy likes and shares in the hope that these people will take an interest in what you have to say. The rise in social ads can help amplify the reach of your content as a reasonably cost-effective solution and is now offered on the major social channels.
Content and SEO Analytics
Most businesses are aware that in order to break through the busy online market place you need to be found on the first three pages of any search. This is the main reason why quality content marketing is vital to improving your ranking within the search results page. However, this also means that more and more businesses are establishing clever and inventive ways to engage with the consumer, be it via blogs, video, # trending content – making it harder and harder to be seen.
Adapt your content to new and different platforms, don’t just throw messages out there hoping to hit the right spot. Ensure that you have a clear vision of who your consumer is, develop a strategy and build a customer persona, making sure you maintain a better understanding of who should be reading your messages. Analyse the successes and the not so successful to streamline content that actually works. Understanding ways in which to plan and analyse your content will save time, money, random enquiries … all of which go back to the reason why you set about your online business after all!
Smart Affiliate Marketing
The beauty of affiliate marketing is that you can build a healthy core income selling absolutely anything (and anywhere) if you are prepared to invest the initial time and money into knowing and understanding your market! Basically, as an affiliate you will earn commissions for other peoples’ products. Certainly a successful affiliate program takes time and effort to initially build, but it is easily achievable with the right platform and partnership. Ensuring that you work to a niche market will narrow down your competition and increase visibility opportunities. Most businesses, such as Hubpeople, will offer a designated manager to work with you to increase your revenue stream. It is a mutual benefit for you to work with them as they will know what works best and can advise on ways of overcoming obstacles with algorithm and social updates.
Summary of earning online:
- Flexible working – Invest the amount of time and money you are comfortable with.
- Create content people want to share, whether it’s funny, powerful, interesting, or newsworthy.
- Offer a niche, something unique, even if you’re just putting a new spin on something old.
- Personalise the experience whenever and wherever you can.
- Offer something that people relate to.
- Teach your audience something.
- Keep up-to date with developments and changes